Tap to pay holiday station domination —
Our hopes were to capture unique moments commuters living in a hectic and busy metropolitan city may actually be in while commuting from point A to point B using the “Tap to Pay” card feature. Navigating an outrageously complex set of internal and external partners across 2 business units and 2 major metropolitan transit authorities, an ever-changing media plan, to the creation of a scalable system to bring 10 unique design concepts created from over 40 pieces of stock photography into 500+ deliverables in 50 neighborhoods were the largest tasks at hand.
As there were also budget and timing limitations I was able to help not only concept but figure out a solution in executing this campaign after scouring 1,000s of stock images that portrayed Chicago and New York transit cues alongside people/subjects in hopes of directing an external photo compositor to produce the image composites.
Largest responsibilities: Concepting, Design System Execution/ layout design, Guidance - Directing of 3rd party Compositor.