RESTAURANT PHOTO LIBRARY CURATION & ART DIRECTION —
These few shots are just a few of the restaurant portion of the teams B2B photo library. The purpose of these images were to have a collection of photos and imagery that we owned for us to use on any digital or print media we needed to produce. Shot list, choosing talent, and slight retouching in certain moments all being my main duties.
PRINT COLLATERAL/PACKAGING —
A bulk of the print work that keeps our restaurants thriving and moving forward are typically brochures, kits with collateral to help them promote they are on the platform or one pagers in moments there are updates. Print collateral has also been an area we use to acquire new restaurants in order to help boost their business through the use of our platform. The following pieces are an enterprise box sent to Dunkin’ Donuts franchises that included a pamphlet spelling out the different pieces of collateral they would receive and how we suggest using them and a two page brochure about showcasing our updated bags restaurants could also opt in to receive. All pieces being ones I designed.
New delivery bags restaurant emails
Product focused digital assets —
The following project is a perfect example of how we keep restaurants in the loop of any updates to the product or product team has pushed or launched. Through use of email and IMF banners that are pushed at them through there dashboard we are able to communicate anything that potentially makes their life easier. This email and banner focusing on how they now could update orders if diners may have had any updates after already placing an order.
Product focused digital assets cont. —
These emails also were an attempt/push to get restaurants to make sure their hours on Grubhub reflected their hours found on Google. It was also a way we could communicate to restaurants that if they expanded their hours they could potentially reach more diners and essentially make more money. Through IMF and email we communicated just that. Animations created in After Effects.
Product focused digital assets cont. —
Acquisition restaurant activation —
The following assets were all digital components that provided an incentive/offer if restaurants referred other potential restaurants to sign up as Grubhub partners. Social post, emails and one pagers were different channels we used to reach out and target potential new restaurants. All design and animations created through the use of Photoshop, Adobe Illustrator, After Effects and Sketch.
acquisition assets cont. —