DRIVER YEAR IN REVIEW ACTIVATION —
In an effort to bring some fun to drivers and as a thank you to essential workers we decided to serve up some end of year stats in a new way for drivers to see all they’d done collectively. The interactive website takes viewers on a journey through data that we were able to source/pull. Drivers also received emails with personalized data based off their year. We also used social post and stories to tease drivers into viewing the site. This graphically was a heavy lift being it was a heavily animated site and being I created a few illustrations from scratch to speak to the unique stats. The actual sites lives here.
year in review SOCIAL COMPONENTS —
Animated through the use of After Effects and pushed out across Instagram, Facebook and Twitter. The left showcases the social story orientation and what that looked like.
Landing pg animations
This is just a glimpse of some of the animations that I created in After Effects as well and live on the micro site.
Driver micro sites, landing pages & email —
These micro sites/landing pages all represent different programs geared at helping drivers/keeping them in the know on how they can become drivers on the platform or about happenings pertinent to those who already are. Our Recognition Program (tiering system) and subjects like our Driver Pay Model are examples I’ve included here to showcase web design. Below those you will see emails that drive to these pages and how those are spelled out when it comes to the journey a driver would take to view these pages. ( Prop 22, Driver Pay Model, Driver Recognition Program linked as well.)
Driver photo & gear library curation & art directioN —
The following photos were just a few of the large B2B driver library I took parts in helping to build out, the purpose of these images were to have a collection of photos and imagery that we owned for us to use on any digital or print media we needed to produce. The gear images being most used in our Driver store where drivers could get a look at any new gear in hopes that they would replenish old or damaged bags and/or apparel. Shot list, choosing talent, and slight retouching in certain moments all being my main duties.